Highway 4 closure 'horrific for many small businesses' on Vancouver Island
Tofino is normally a tourist mecca in the summer, but it was hit hard by the closure of Highway 4 in June, and now we know just how deep the economic pain went.
The Tofino-Long Beach Chamber of Commerce estimates the loss of the route between June 6 and June 23 cost Tofino $29.7 million in revenue and Ucluelet $14 million, for a total of nearly $44 million for the tourist towns.
Krissy Montgomery runs Surf Sister Surf School in Tofino and is a member of the chamber. She says the summer months are critical to the viability of many Tofino businesses.
“Most of us our operating out of about 16 weeks of profitability, so if you're taking three of those away right off the back, it can be devastating,” she said Tuesday.
Port Alberni’s chamber of commerce hasn’t calculated how much its businesses lost in June, but president Jolleen Dick says it’s a lot.
“The road closure's impact on Port Alberni has been horrific for many small businesses,” she said.
Montgomery says part of the problem has been staff leaving the remote area in search of busier work, including six employees who left her business in June.
“A lot of our staff here in Tofino is seasonal, or they're students, so they moved on, they moved to different towns, got different jobs,” she said.
The communities are now calling on the province to provide disaster relief funding for small businesses to address losses that rivalled the pandemic.
In fact, Montgomery says, so far the situation has been even worse than the pandemic, due to the lack of help from government.
“The difference being that there's no support, so I have found it personally more challenging than I did COVID.”
And the situation is only going to get worse. For at least the next four weeks, Highway 4 will be closed to all traffic from 9 a.m. to 5 p.m., except a two-hour window in the middle of the day,
Small businesses in Tofino are pleading for the province to create a larger window for tourist traffic.
“I’m worried some businesses here aren't going to make it,” said Montgomery. “We are definitely seeing slower traffic than normal — lots of cancellations – with people just not wanting to deal with the road closure.”
The province issued a statement telling CTV News it is working with marketing agencies to attract people to the west coast communities, and is encouraging tourists who can’t make it there this summer to book for the fall — a cold, hard truth for businesses that normally wrap up their peak season by then.
CTVNews.ca Top Stories
NEW Is there a cost to convenience? Canada approves new cancer immunotherapy treatment
A new cancer treatment recently approved in Canada promises to cut treatment time down to just minutes, but experts have differing opinions on whether it's what's best for patients.
Archeologists search for remnants of Halifax's 250-year-old wall that surrounded the city
Archeologist Jonathan Fowler is using ground-penetrating radar to search for historic evidence of the massive wall that surrounded Halifax more than 250 years ago.
Canada's new dental program offering hope of free care to millions but many dentists aren't signed up
A new Canadian dental care program is offering the hope of free care to millions, but while 1.7 million people have signed up for the plan, only about 5,000 dentists have done the same.
Air Canada walks back new seat selection policy change after backlash
Air Canada has paused a new seat selection fee for travellers booked on the lowest fares just days after implementing it.
'Deeply unhappy' grocery shoppers plan to boycott Loblaw-owned stores in May
A boycott targeting Loblaw is gaining momentum online, with what could be thousands of shoppers taking their money elsewhere in May.
Province boots mayor and council in small northern Ont. town out of office
An ongoing municipal strike, court battles and revolt by half of council has prompted the province to oust the mayor and council in Black River-Matheson.
Winner of US$1.3 billion Powerball jackpot is an immigrant from Laos who has cancer
One of the winners of a historic US$1.3 billion Powerball jackpot last month is an immigrant from Laos who has had cancer for eight years and had his latest chemotherapy treatment last week.
Anne Hathaway reveals she's now five years sober
Anne Hathaway first shared she lost interest in drinking after a bad hangover in 2018. She’s now five years sober.
3 law officers serving warrant are killed, 5 wounded in shootout at North Carolina home, police say
Three officers on a U.S. Marshals Task Force serving a warrant for a felon wanted for possessing a firearm were killed and five other officers were wounded in a shootout Monday at a North Carolina home, police said.