Tourism Regina launches 3D pins to promote local landmarks

Tourism Regina unveiled eight foot 3D Location Pins with QR codes at landmarks for information about events, and attractions.

If you’ve been near Regina’s major landmarks lately, you may have spotted some giant 3D location pins.

They’re part of Tourism Regina’s initiative to promote major events and spark playful, shareable moments across the city. The pins are designed to help build Regina’s reputation by telling the city’s story in a visual, social-media-friendly way, encouraging exploration, supporting local businesses and promoting community pride.

“With visitors coming to Regina from all over Canada and beyond, the pins will be a fun, low-barrier way to share what’s unique about Regina,” Jennifer Johnson, deputy city manager of communications, Service Regina and Tourism said in a news release. “For residents, they’re also a reminder that a major event is happening right here in our city.”

• Download the CTV News app to get breaking news alerts sent to your device

Each pin stands more than eight feet tall and includes a large QR code and the message “Something’s Happening Here,” encouraging selfies, curiosity and exploration.

The pins are set up at Casino Regina, the Saskatchewan Science Centre, the Bunge International Trade Centre, and the Royal Saskatchewan Museum, with each spot offering a different reward or experience.

Johnson said the Canadian Western Agribition was the perfect opportunity to launch the concept. During Agribition, each pin features a unique reward to encourage people to explore the city and support local businesses.

There are also chances to win prizes, including a trip back to Regina.