Downtown London BIA recognized for marketing and community outreach efforts

(L-R) Laura Visconti, Administrative Coordinator, Tristan Hughes, Policy and Research Coordinator Brent Hodson, Marketing and Communications Manager, and Dorothy Ouellette, Marketing and Communications Specialist of Downtown London BA, at Blue Mountain Resort, ON, Monday, March 31, 2025 (Source: Downtown London Business Improvement Area)

Downtown London’s Business Improvement Area (BIA) was recognized on the provincial stage for marketing, special events, advocacy and governance, and communications.

At the annual Ontario Business Improvement Association’s (OBIAA) awards gala on Monday, London brought home one award of excellence, and three awards of merit recognizing various programs and initiatives meant to stimulate interest in businesses in the district.

“It was a night of recognition for the incredible dedication and hard work of Downtown London’s staff,” said Board Chair of Downtown London Kristin Nielsen.

Awards included:

• Award of Excellence - Marketing, Downtown London Trails
• Award of Merit - Special Events, Downtown for the Holidays, 2023
• Award of Merit - Advocacy and Governance, Health and Homelessness Funding
• Award of Merit - Communications, Monthly Event Calendars

“These events and initiatives have made a significant economic and social impact, bringing vibrancy to the downtown,” said Nielsen. “From celebrating the holidays with the community to offering support to businesses facing challenges, these awards reflect the commitment to innovation and collaboration that makes our downtown so special.”