The Edmonton Oilers will host the Celebrating Pride game on Wednesday when the team takes on the Dallas Stars at Rogers Place.
The game will feature a variety of graphic elements, including a new Oilers Pride logo, designed by Matthew Brownoff.
“The core theme of my design is expression, encouraging individuals to openly express their authentic selves - embracing love, creativity, and individuality as the core elements of Pride,” Brownoff said.
“My typographic interpretation of the Oilers logo is meant to be fun and bold, with the core of this logo concept being inspired by pop art. Bold colours and graphic elements are used to speak to the representation, inclusivity, and love within the 2SLGBTQl+ community in Edmonton.”
Wednesday’s 50-50 will support MacEwan University’s Centre for Sexual and Gender Diversity.
The team will highlight community groups and leaders making an impact across Oil Country.
Oilers alumni Ben Scrivens will also be taking photos with fans on the main concourse inside Rogers Place from 7 p.m. to 8 p.m.
“Our annual Celebrating Pride game is about more than just celebrating, it’s about honouring community leaders who have dedicated their lives to promoting diversity, equity and inclusion in Oil Country,” said Tim Shipton of OEG Sports & Entertainment.
“Through events like Pride Cup, the Oilers Celebrating Pride game and organizations like Pride Tape that was established right here in Edmonton, we continue to work towards a future where everyone in Oil Country can belong in the game of hockey, and be proud of who they are and who they love.”
The 2025 Pride Cup will also return to the Ice District in August, “showcasing the organization’s unwavering support for the Pride community,” OEG said in a news release.
Merchandise with the 2025 Pride logo will be available at the Oilers team store in the Ice District and IceDistrictAuthentics.com with a portion of proceeds going to the Price Centre of Edmonton, as selected by Brownoff.
The Edmonton Oilers Community Foundation will also be auctioning new limited-edition Pride jerseys featuring six different colours inspired by Pride.
The jerseys will be autographed by Oilers players and will be available in an upcoming online auction.
