Dairy Queen Canada offers Oilers fans a way to chirp back in sweet campaign

Dairy Queen Canada launches chirp back campaign for Edmonton Oilers fans. (Supplied)

A viral moment during the Stanley Cup Playoffs is taking a sweet twist - allowing Edmonton Oilers fans a chance to get under the skin of the Florida Panthers.

Panthers forward Brad Marchand was caught sneaking a mid-game snack during intermission in Game 3 of the Eastern Conference Final. It sent the internet into a flurry with many believing he was eating a spoon of a Dairy Queen (DQ) Blizzard treat.

Marchand later said it was a spoon of honey, but declared a liking for DQ’s Chocolate Chip Cookie Dough Blizzard.

DQ Canada is playing into the fun with a “chirp back” for Oilers fans in a series of events in and out of the arena.

• The information you need to know, sent directly to you: Download the CTV News App

Some of the teases include:

• a renamed Blizzard called the Chocolate Chirp Cookie Dough which will be sold in stores;
• free custom fan signs that will be handed out in Edmonton’s Ice District;
• social media chirps aimed at Marchand; and
• LED truck ads near the arena and player hotels.

The campaign will run from Thursday to Saturday.