Tesla sales jumped last quarter in a possible sign the worst of the Musk backlash is behind it

Dan Ives, global head of tech research at Wedbush Securities, joins BNN Bloomberg to discuss the outlook for Tesla.

NEW YORK — Tesla car sales surged in the past three months in a possible sign damage from a customer revolt over Elon Musk and boycotts are mostly behind it.

The electric vehicle maker run by Musk reported Thursday that it delivered 480,126 cars to customers, a jump of 25 per cent over the 384,122 figure a year ago when many Europeans refused to buy his cars because of his embrace of far-right political candidates there.

The second-quarter sales, the second straight gain in a row, also came in much higher than the 401,000 that Wall Street analysts had been expecting, according to a FactSet survey.

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It’s a big turnaround from just a few months ago when Tesla reported sales had fallen in 2025 for a second year in a row and it had to yield its crown as the world’s largest EV maker to China’s BYD.

Tesla’s stock fell sharply in midday trading Thursday, down 6 per cent, an odd development that Seth Goldstein of Morningstar attributed possibly to profit-taking by investors after a recent run-up in its shares.

For the second-quarter figures, the company didn’t break out results by country, but an earlier report from European trade groups reported big sales increases in Europe in May, including a 300 per cent rise in Germany.

The Austin, Texas, company introduced cheaper Model Y and Model 3 models last year in hopes of boosting sales. In Europe, it also cut the cost of leasing and loans. Sales were also helped by a surge of EV buying in general on the continent as gas and diesel prices have risen due to the Iran war.

For future quarters, Tesla hopes to lure even more Europeans as countries approve use of its driver assistance feature, available in the U.S., called Full Self-Driving (Supervised). The Netherlands approved the system in April, followed by Estonia, Greece and Lithuania.

Sales fell last year amid protests at showrooms in Europe and the U.S., a Musk figure burned effigy in Milan and vandalism against Tesla drivers. Customers were angry about him publicly supporting far-right political candidates in elections. In the U.S., too, many of Tesla’s traditional buyers stopped buying because of Musk’s work heading a Trump administration group cutting government spending.

Tesla was also hurt in the U.S. by the elimination of a tax break for buying electric vehicles in the fall last year, which added as much as US$7,500 to EV costs. That is still keeping EV buyers away even as gas prices have risen.

Tesla sales in the U.S. weren’t broken out in the latest report, but research firm Cox Automotive estimates they are still falling fast, down 20 per cent in the second quarter from the year earlier period.

Amid Tesla struggles last year, Musk managed to shift the narrative about Tesla’s future away from its car business to its robots, automated driving system and self-driving robotaxis.

Judging from the stock price, investors approve. Shares have fully recovered from a deep dive early last year, rocketing more than 40 per cent in the past 12 months.

Bernard Condon, The Associated Press

Business Writer Michelle Chapman contributed to this report.