BC Transit unveils Pride bus in Victoria
BC Transit's first ever Pride-themed bus has hit the road in Greater Victoria.
The rainbow-covered bus will be servicing routes in the Victoria Regional Transit System starting Wednesday through the end of July.
The bus will even be featured in the Victoria Pride Festival, which runs from June 29 to July 9, and will take part in the city's annual Pride Parade.
The pattern was designed by the BC Transit graphic design team, based on consultation with the company's Inclusion, Diversity, Equity and Accessibility (IDEA) forum.
"The IDEA forum is a diverse and cross-functional group of employees that comes together regularly to discuss matters related to IDEA at BC Transit," said the company in a release Wednesday.
BC Transit is also thanking Lamar Advertising, which installed the rainbow bus wrap free of charge.
"BC Transit believes in equity, diversity and inclusion and wants our customers in the Victoria Regional Transit System to 'ride with pride' when they get on our specially designed Pride Bus now through the end of July."
CTVNews.ca Top Stories

Judge rules Donald Trump defrauded banks, insurers while building real estate empire
A judge ruled Tuesday that Donald Trump committed fraud for years while building the real estate empire that catapulted him to fame and the White House.
Anthony Rota resigns as House Speaker amid condemnation for inviting Nazi veteran to Parliament
Anthony Rota has resigned from his prestigious position as Speaker of the House of Commons over his invitation to, and the House's subsequent recognition of, a man who fought for a Nazi unit during the Second World War. Now, Prime Minister Justin Trudeau is facing calls to apologize, and investigate.
ER doctor challenging 'toxic environment' in Ontario hospital after secret investigation based on unfounded murder allegation
After more than 30 years of caring for critically ill patients in emergency and intensive care, Dr. Scott Anderson is preparing to face off against the hospital where he works in London, Ont., in a case described as "unusual" by lawyers and potentially costly for Ontario taxpayers.
How was veteran Yaroslav Hunka's military unit linked to the Nazis?
During the height of the Second World War, Nazi Germany formed a division of Ukrainian volunteers to fight against Soviet Russia. One of its members was controversially honoured with two standing ovations in Canada's Parliament this week.
15 potential gravesites found near former Yukon residential school
Yukon First Nation elder Sandra Johnson says the discovery of 15 potential graves near the site of a former residential school has "uncovered long-buried wounds."
Working with federal government to lower food prices a 'benefit' to Canada's grocery leaders: Champagne
Industry Minister François-Philippe Champagne says it's 'an advantage' to grocery leaders to work with the Canadian government to find a way to stabilize food prices as he continues his string of meetings with them this week.
Comedian Rob Schneider cancels trip to Canada after veteran who fought for Nazis honoured in Parliament
Comedian Rob Schneider says he has cancelled an upcoming visit to Canada in light of last week’s incident in which a Ukrainian veteran who fought with a Nazi unit in the Second World War was given a standing ovation in the House of Commons.
2 dead, 4 injured in helicopter crash near Prince George, B.C.
Two people have died and four others were injured after a helicopter crashed near Prince George, B.C., Tuesday morning.
OPINION Tom Mulcair: Why Anthony Rota had no choice but to resign
Anthony Rota had no choice but to resign as House Speaker after he invited a Nazi veteran to Parliament. But, as former NDP leader Tom Mulcair writes in a column for CTVNews.ca, if history is going to retain the profound embarrassment caused by his mistake, it should also recognize the contributions Rota has made to democratic life.